Marketing Executive

We’re looking for a marketing executive to join the education marketing team at the Bluestones Group head office on the outskirts of Chester.

Responsible for a select number of brands within the Group’s Education division, part of the balanced portfolio of recruitment and staffing service companies, the role’s remit extends across the full marketing mix – covering everything from digital marketing, content marketing, website management, PPC and advertising, events, analytics, PR, social media, etc.

The roles and responsibilities of the Marketing Executive:

• Managing one/two of the learning and development brands within the education division
• Write and edit content to help increase audience engagement on the website including blogs and press releases
• Ensure all collateral, email marketing, website content and digital is quality checked
• Manage social media for the brands using a social media management tool
• Write and create social media campaigns
• Reporting into the director of learning and development and provide ad-hoc support to the senior marketing executive for the larger brands
• Should have excellent organisation, prioritisation, and communication skills.

To be considered for this role, you will have:

• Minimum 2 years experience in a similar Marketing Executive/Account Executive role
• Knowledge of email platforms
• PPC knowledge
• Excellent organisations skills and ability to multi-task
• Capability to work under pressure in a fast past environment
• Basic understanding of HTML
• Must have excellent analytical skills and prefer to work in a structured, planned manner
• Previous experience with WordPress CMS, Canva, and other marketing software.
• Basic (or better) understanding of SEO/SEM.
• Experience planning and optimising PPC campaigns on Google, Facebook and other platforms.
• Confident using and interpreting Google Analytics.

Desired but not essential:

• Degree (or equivalent) in marketing, business, communication, media, creative writing, advertising, education
• Agency experience
• Education sector or recruitment experience
• PPC and Google Analytics experience

Benefits:

• Career development and personal progression
• Hybrid working
• Great work culture

The package of the marketing executive role includes:

Salary – £23,000 – £25,000

• 25 days holiday, plus your birthday off and rising to 30 days with service
• Packed social calendar and annual events
• We’re an ambitious business with exciting growth plans
• We offer a flexible, hybrid working environment
• We’re a friendly team
• Clear opportunities for personal growth and professional development
• Life insurance
• NEST pension
• Healthcare cash plan
• Perks and discounts via Group benefits scheme
• Give something back and have time for charity work
• Varied role, with broad responsibilities.